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Frequently Asked Questions

Updated: Jan 9, 2019

What is the difference between a marketing agency and an advertising agency?

A marketing agency typically focuses on the development and strategic planning for the brand of a company. They don’t put as much focus towards the execution of their plans. On the other hand, an advertising agency uses the company’s brand strategy to create material that captivates the audience’s attention. Most advertising agency’s offer a variety of services geared towards promotion, including website design, photography, video production, print design, and more.

Why hire an advertising agency?

As an entrepreneur, where you spend your time and energy is extremely important. An advertising agency takes care of the development and execution of your marketing campaigns, which allow you to put time towards more valuable things. In addition, an advertising agency alleviates the stress of managing the company’s brand and customer perceptions. Most importantly, an advertising agency has expertise and resources to perform research, develop strategies, roll out campaigns, and analyze the results.

How can I rebrand my company?

Every company is different, which means that the same strategy wouldn’t work for two organizations. To start the rebranding process, you’d have to review how you are being perceived by others, what’s currently not working, and the efforts you’ve put forth in the past. From there, you can identify where changes need to be made and create marketing materials that reflect the message of your brand.

How do you optimize your websites for search engines?

To start optimizing your website, you would have to perform research on keywords related to your company and service/product. From there, you can implement the keywords on titles, meta tags, and content in your website. Next, it’s important to increase the number of backlinks connecting to your website. A backlink is any link to your website that comes from an outside source. For example, if someone writes an article about you, they’re likely to include your website, which would give you a backlink. Lastly, If you’re already in business, it’s also a good idea to ask your customers for reviews. Google prefers to refer searchers to credible websites, which can be established by good reviews.

What is an advertising campaign?

An advertising campaign is a series of promotional materials that a company releases, which relates back to one main message of the company. This may consist of commercials, billboards, flyers, online advertisements, social media campaigns, radio ads, and more.

How much does the average website cost?

According to Huffington Post, in 2017 the cost of the average website was between $2,000-$30,000 (Morrison, 2017). This broad range is calculated by a variety of elements that can impact the time put into the development of your website. The number of pages, complexity of design, amount of writing involved and degree of search engine optimization are just some factors that can determine price. In addition, the investment may increase if the design needs to be interactive, have integrations with other platforms, or include e-commerce buildout.

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