Photos that are positioned from the top of an individual’s head to about their mid-thigh area are called three-quarter shots. These photos are most commonly used for lawyers, business owners, celebrities, real estate agents, doctors, and models. Three-quarter shot photos are most appropriate on marketing materials, such as your website, flyers, business cards, etc. Why? Consumers prefer to make purchases from individuals they are familiar with, like, and can depend on. The tight shot insinuates strength and confidence, which builds the trust you need from your customers.